Category
Social media strategy & content creation
Title
The hair page
*Disclaimer this is a fake project*
Company background
Ivy is a hairdresser that specialises in black hair only. She is location in Manchester and already has a social media presence with a few followers.
Brand name: Ivy_braids_MRC
Target audience
Women in the age of 18-30 looking for a hairdresser who understands black hair and lives within Manchester.
Platforms: TikTok and Instagram
Tone of voice: Joyful and relaxed
The problem
Ivy is struggling with her brand stand out within the niche, increasing her reach and maintaining authenticity.
My approach
The aim is to help Ivy by adding her personality to her content. As well as content around educating her followers about black hair.
This can look like posting videos of her and her clients interacting while getting their hair done, participating in trends that reflect her personality and jumping on client trends.
Content
